YOUR AD
IN MOTION
Ground Runners is Raleigh's multi-platform mobile advertising service! Placing your brand on a car-top LED billboard throughout the Raleigh corridor from Garner to North Raleigh. Along with in-store backpack billboard displays, corporate and event route targeting, branded promo gear, and delivery bag inserts via DoorDash and Instacart!
One Mission.
Your ad runs across five highly visible touchpoints: on the road, through corporate and event routes, in stores, on our body, and in delivery bags. One investment. Massive Triangle reach!
Car-Top LED Billboard
A bright LED billboard mounted on our car roof rotates 50 ads per hour throughout the day, seen in traffic, parking lots, drive thrus, carpool lanes, neighborhoods, driveways, and even doorbell cameras. Elevated above other vehicles, your ad stays in the line of sight of drivers and pedestrians all day long.
Backpack Billboard
Our LED advertising backpack walks through grocery stores, shopping centers, malls, department stores, and indoor and outdoor events, putting your brand directly in front of active shoppers and event-goers in a buying mindset.
Corporate & Event Route Coverage Platinum Only
During peak hours we run targeted routes through downtown Raleigh, North Hills, NC State's campus corridor, and major event venues. Your brand reaches decision-makers, commuters, and event crowds exactly when they are most attentive.
Branded Promo Gear Platinum Only
Platinum clients get their branded merchandise worn by our driver for 1 to 2 full days per month, hats, shirts, and apparel, turning every public interaction that day into a walking advertisement for your business.
Delivery Bag Inserts Platinum Only
While completing DoorDash and Instacart deliveries, we place your promo materials, flyers, coupons, cards, directly into customers' bags. Your brand lands RIGHT at their front door!
Monthly Reports
Clients receive monthly impression estimates covering all route coverage, cities reached, store visits, and delivery counts. Track your ROI through website traffic spikes, promo code redemptions, and estimated daily views aligned to your campaign schedule.
Advertising Works
Unlike a static billboard fixed to one spot, our LED billboard travels through Raleigh-Durham all day, reaching different neighborhoods, demographics, and high-traffic areas with EVERY route!
Mounted above the roofline, the LED billboard sits higher than surrounding traffic, keeping your brand in the line of sight of drivers, pedestrians, and shoppers at ALL times!
Your ad doesn't stay in one place. It travels through business districts, residential neighborhoods, shopping centers, NC State, and the Raleigh corridor, reaching new audiences all day long.
Mobile LED advertising delivers a lower cost-per-thousand-impressions than most traditional formats, giving Raleigh-Durham businesses more brand exposure per dollar spent.
The more times someone sees your brand, the more memorable it becomes! Consistent daily routes mean your ad builds recognition in the same communities week after week. We recommend running for at least 12 weeks for MAXIMUM impact.
Our mobile billboard runs in the hot, cold, rain, sleet, hail, or snow. Your campaign never goes dark, no matter what Triangle weather throws our way.
Raleigh-Durham?
Ground Runners runs a focused daily corridor from Garner north through South Raleigh, Downtown, Midtown, North Hills, and into North Raleigh. This is one of the most densely traveled and commercially active stretches in all of Wake County, and your brand rides it every single day.
Rather than spreading thin across an entire metro, we own this corridor. The same commuters, shoppers, and residents see your brand repeatedly throughout the week, building the kind of recognition that digital ads scrolled past in a feed simply cannot deliver. A moving LED billboard rolling through someone's neighborhood, shopping center, or front door? That gets remembered.
📍 Daily corridor: Garner north through South Raleigh, Downtown, Midtown, North Hills and North Raleigh
Still Available?
Only one Platinum advertiser per industry. Check if your category is still open before a competitor claims it.
Package
Three packages. One mission: put your brand in front of Raleigh every single day. Start with the road, add in-store reach and deliveries with Pro, or go full platform domination with Platinum. Campaigns launch on the 1st and 15th of each month. Each cycle, Platinum spots open first (Days 1 to 7) and all tiers open Days 8 to 15. All campaigns are prepaid before launch, with a one-time $20 setup fee. Starter and Pro are month to month, pay when you're ready, no auto-billing. Platinum is a monthly subscription that auto-renews to protect your industry exclusivity. For maximum impact, we recommend at least 12 weeks.
- Car-Top LED Billboard on the daily Raleigh corridor
- 1 to 10 sec. rotating ad slot (8 plays/hr)
- All-day coverage (8 to 12 hrs) (5 to 7 Days/Wk)
- Residential, Campus, Downtown & Medical District exposure
- 500 to 1,500 estimated daily views
Pay per month · no subscription
- Everything in Starter
- Backpack Billboard at stores, malls & events
- Targeted zone routing (South Raleigh, Downtown, Midtown, North Hills)
- 🛍️ Promo inserts in DoorDash & Instacart delivery bags
- Street reach plus active shopper and event crowd reach
Pay per month · no subscription
- Everything in Pro
- Priority ad rotation (more slots, peak hours first)
- 🏢 Corporate and event route coverage: PNC Arena, Carter-Finley, North Hills office parks
- 👕 We wear your branded promo gear 1 to 2 full days per month
- 🏆 Exclusive: Only advertiser in your industry on our platform
- 📊 Bi-weekly impression reports with traffic spike analysis
- 🎉 On-site presence at your grand opening or special event (1 per month, subject to availability)
- 🎁 Customer Special Occasion Delivery: give your customers a free special occasion delivery with a custom LED billboard message when they spend $50 or more at your business (up to 3 per month, within 15 miles)
- 🔄 Resell your car billboard slot in off months. Keep your exclusivity.
- First right of refusal when second vehicle joins the fleet
⏰ Priority access: Days 1 to 7 of each cycle
🔄 Monthly subscription · cancel anytime
Your ad rotates continuously throughout the day, up to 96 times in a single 12-hour shift, 5 to 7 days a week. Platinum advertisers get priority rotation, meaning your spot runs more often and ahead of Starter and Pro placements.
| Daily Hours | Starter/Pro: Plays/Day | Starter/Pro: Plays/Week | 🏆 Platinum: Plays/Day | 🏆 Platinum: Plays/Week |
|---|---|---|---|---|
| 8 hrs | 64 | 320 | 112 | 560 |
| 9 hrs | 72 | 360 | 126 | 630 |
| 10 hrs | 80 | 400 | 140 | 700 |
| 11 hrs | 88 | 440 | 154 | 770 |
| 12 hrs | 96 | 480 | 168 | 840 |
Industry in Raleigh-Durham
Platinum clients get seven things no other package offers: guaranteed industry exclusivity, corporate and event route advertising, delivery bag inserts, branded promo gear, on-site event presence, customer special occasion deliveries, and the flexibility to resell unused car billboard slots without ever losing that exclusivity.
Branded Promo Gear
We wear your business's branded apparel, shirts, hats, or gear, for 1 to 2 full days per month while operating our routes, visiting stores, and making deliveries throughout Raleigh-Durham. Every conversation, every glance, every delivery that day becomes a brand impression.
Grand Opening & Event Presence
We show up for the moments that matter. Platinum clients can request our presence at one grand opening, launch event, pop-up, or special occasion per month, subject to availability. The car-top LED runs outside, the backpack display works the crowd inside, and your brand is impossible to miss on your biggest day.
Customer Special Occasion Delivery
Give your best customers something they'll remember. Platinum clients can offer a free Ground Runners special occasion delivery to any customer who spends $50 or more at their establishment. The delivery comes with a custom LED billboard message programmed just for the recipient. You hand them the voucher, we handle everything else. It's a loyalty perk that keeps people coming back.
Delivery Bag Inserts
While completing DoorDash and Instacart deliveries across Raleigh-Durham, we place your business's promotional materials, flyers, coupons, business cards, menus, directly into customers' bags. Your brand lands at their front door.
Is this month-to-month or a long-term contract? +
Starter and Pro are month-to-month. Platinum clients have flexible duration options. There are no cancellation penalties, we just ask for reasonable notice before your next billing cycle.
Can I change my ad creative after I sign up? +
Yes. You can update your LED display message at any time. Just send us the new text or graphic and we'll program it before the next run. Major creative overhauls may take 24 to 48 hours to apply.
How do I know my ad is actually running? +
All clients receive monthly impression reports. Pro clients get weekly reports and Platinum clients get bi-weekly reports with traffic spike analysis. We also send route confirmations so you always know when and where your ad is active.
What areas do you cover? +
We run the Garner to North Raleigh corridor: Garner, South Raleigh, Downtown Raleigh, North Hills, and North Raleigh. Platinum clients also get corporate and event route coverage including PNC Arena, Carter-Finley Stadium, and North Hills office parks.
When does my campaign start after I sign up? +
Campaigns start on the 1st or 15th of each month. After you sign up, we use the time before your start date to program your display, confirm your ad creative, and get everything set up before hitting the road. Setup takes 3 to 5 business days.
How does payment work? +
All campaigns are prepaid before launch via secure card payment through Stripe. Your monthly billing renews automatically on the same date each cycle. You'll receive a receipt for every charge.
Only one business per industry — how does that work? +
Platinum clients lock out their entire industry category on our platform. Once a Raleigh area dentist, barbershop, or restaurant signs up for Platinum, no other business in that category can advertise with us. Check the live availability grid above to see if your industry is still open.
Artwork Guide
We make the process easy. Here's exactly what we need to get your ad on the road.
- 📐 Text message up to 40 characters
- 🖼 Simple logo or graphic accepted
- 📁 PNG or JPG, minimum 300px tall
- 🎨 High contrast works best (light on dark)
- ✅ We program it before your first run
- 📱 Digital screen — no printing needed
- 📁 Send your graphic as PNG or JPG
- 🎨 Full color, high contrast works best
- 📐 Recommended image size: 1080 × 1920px (portrait)
- ✅ Include your logo, offer, and phone or website
- 📐 Half-sheet (5.5" × 8.5") or business card size
- 🖨 You print and provide the physical inserts
- 📦 Mail or drop off your printed materials to us
- ✅ Coupons, menus, flyers, and cards all work great
- ✅ QR codes highly recommended
Not sure about your artwork? Send us what you have and we'll let you know if it works.
Full Ad Creation Guide →After You Sign Up
From signup to your ad on the road in under a week. Here's the process:
Pick Your Package
Choose Starter, Pro, or Platinum and complete the secure checkout. Takes about 2 minutes.
Send Your Ad Creative
Email us your logo, message, or artwork. Not sure what to send? Check the ad specs above or the full Ad Guide.
We Set Everything Up
We program your LED and backpack digital displays and confirm your campaign details. If you have bag inserts, mail or drop off your printed materials. Setup takes 3 to 5 business days.
Your Brand Hits The Road
We send a launch confirmation and you start receiving impression reports. Your ad is live and moving through Raleigh.
Your Brand On the Move?
Ground Runners serves Raleigh-Durham businesses of ALL sizes. Fill out the form and we'll get back to you within 24 hours. All campaigns are prepaid before launch, simple, secure, and straightforward.